The Bonfire Labs Montage reel shows the full range of this creative studio’s capabilities. Our work encompasses: Design, Storytelling, Documentary Case Studies, Live Action, Animation, Motion Prototyping, Web Design, Out of Box Experience (OOBE), How-to Videos, Visual Effects (FX), Color Grading, Editorial, and all kinds of brand content for web and TV.
Ricoh approached Bonfire Labs to help launch their amazing new camera called the Theta, which shoots a 360˚ (spherical) image. The Bonfire assignment was to come up with a tagline, a website, a concept/inspirational video, and a how-to video for the worldwide launch. Working with the Ricoh product team in both the U.S. and Japan, Bonfire was challenged with introducing the product in a way that was as innovative as the product itself. Bonfire rose to the challenge by incorporating the street appeal of freestyle public art in a 360˚ environment. Bonfire secured a large studio to provide a blank slate for acclaimed muralist, Sirron Norris, to express his art. Over a two day period, Sirron prepped and painted the space. The process was seamlessly captured and shared using the Theta. The resulting video displayed the ease of use and visual appeal of the camera, while piquing the interest of its intended target audience with cool, creative subject matter. Starting with a responsive design for the micro site, and continuing through the live action "concept" video, and the animated "how to" video, Bonfire's tagline "Beauty is all around" informed all the creative for the launch. The final site cohesively packages both videos, along with a gallery of images and product specifications, putting this unique camera center stage for a global audience.
Brand Motion, Google’s internal creative team, approached Bonfire Labs to concept, design and animate a series of 10 web tutorials highlighting the features of Google's popular Chromebook laptop. To begin each tutorial, Bonfire created a photo real 3D model of the Chromebook. The demos push into the Chromebook screen to tell simple stories from the user's perspective using animated UI. The tutorials finish with a pull-out to reveal that the Chromebook has been joined by a charming 3D photo real prop with a fun connection to each story. After completing the English versions, Bonfire Labs was asked to localize the tutorials into seven languages.
GoodData asked Bonfire Labs to help with their complete brand relaunch in September of 2013. Bonfire's assignment was to provide assets for GoodData's new site with the goal of changing conventional thinking about cloud based business intelligence services. In all, Bonfire Labs created: a portrait library of employees and customers shot by acclaimed photographer, Jason Madara; wrote, designed, and animated three product overview videos; and wrote and produced the first in a series of live action Customer Testimonial videos. The exceptional new asset library and complementary design language were created by Bonfire utilizing the excellent brand direction set by GoodData CD, Erin Pinkley. All assets were used as a part of the site launch, quickly followed by a wonderful note from GoodData's CMO stating, "Thanks Bonfire Team! Look at the great (press) coverage we got...because of you!"
Bonfire Labs loved working with the agency, Novio, on their re-branding initiative for Informatica. At the heart of this rebranding effort was a "decoding" of the order that lies within the complexity of daily life, with an overlay of infographics. Bonfire Labs was engaged to create two videos: one for the general public, and another for Informatica employees. Playing with the iconic Bauhaus shapes, Bonfire Labs created graphical language that grew from Novio’s initial design direction. The evolution of the design was a collaboration between three Bonfire Creative Leads, each of whom contributed to the final brand language. Informatica was so happy with the design, they asked Bonfire Labs to design business cards, trade show animations, and an online style guide for international content to the project. The consumer facing video was released at Informatica World 2013 in Las Vegas on June 4, 2013.
This video was part of an opening keynote presentation with a globally recognized Video Marketing & Commerce Summit. Bonfire Labs was asked to write, create, and produce a video using a combination of animation and viral video content. It tells the story of how important and impactful video has become in today's culture through some of the most popular viral videos of 2012 and 2013. The video was shown to summit attendees during the opening keynote for an event in San Francisco by the Summit's producers, as a means to "set the tone" for the audience and the agenda to come. It shows online video as a powerful, burgeoning media format whose importance to marketers and advertisers could no longer be ignored, but rather, embraced. The video itself starts with a very relevant real-world analogy, told by one of the world's most renowned actors. It continues with a fluid deconstruction and morph of the video player, along the way showing relevant examples of viral videos and viral advertising that have entertained, amused and enlightened a global audience. The close brings the eventual reconstruction of the player with an example of how things don't always work out (.01% of the time).
When Facebook launched it's new profile feature "Timeline" there was some initial push-back from users who felt that adopting Timeline, might somehow invade their privacy and complicate their user experience. Instead, the video created by Bonfire Labs showed how the new product could enhance and enrich their experience, highlighting a life in motion. Facebook employee, Andy Sparks, provided his photos and video, and the Bonfire team worked to weave the materials together with an animated UI to tell a very uplifting story.
West and Dropbox approached Bonfire Labs to create videos that would showcase the unusual ways that Dropbox could be used. From a pool of more than 4,500 possible user candidates, the team from Bonfire Labs worked with director Amanda Micheli to pick three compelling stories. In the breakneck timeframe of 3 1/2 weeks, Bonfire cast, shot, edited, and finished all three videos - with principle talent in Ohio, Portland, and Montreal. Two crews, lots of Skype, and a considerable amount of Red Bull™ resulted in three great stories: Clark, Eva, and Gilles.
Salesforce.com came to Bonfire Labs with the task of explaining the concept of cloud computing in a way that was both fun and easy to understand. Working closely with the Salesforce Marketing Team, Bonfire Labs produced this four minute animated film, making more than 1.2 million viewers eager to learn more about this revolutionary technology (poorly understood at the time). The animation has been localized in numerous languages and is the number one (#1) organic video search result on Google.
Liquid Agency came to Bonfire Labs to design and animate a series of 7 product videos for Motorola's latest phone, the Moto X. The demos needed to be done on a breakneck schedule to make sure they were ready for the Moto X launch on September 6, 2013. Using existing brand guidelines, Bonfire was asked to come up with web videos that would stand apart from the Motorola work being done for other venues. The demos were designed and animated using photo real 3D models of the phone, mixed with beautiful motion design. Bonfire's modern graphic language incorporated the playful use of typography to punctuate key messages. Motorola is extremely happy with the resulting videos, and Liquid has indicated more are on the horizon.
Bonfire Labs is proud to have produced the broadcast spot, which was part of Landor's branding campaign to build awareness for the new Exploratorium location on Pier 15 in San Francisco, CA. Bonfire Labs' Executive Creative Director, Jonathan Keeton, directed the crafty spot with invaluable assistance from Lead Creative, Phil Spitler. He also called on the talented Catherine Margerin, for a whimsical, hand-drawn animation, and Carl Willat, for the traditional stop motion opening. The spot was a labor of love, with every artist at Bonfire Labs contributing on the end result.