Bonfire Labs

SPARKS
v.07.2013
 
INTEGRATED BRANDING CAMPAIGN
Informatica
Bonfire Labs loved working with the agency, Novio, on their re-branding initiative for Informatica. At the heart of this rebranding effort was a "decoding" of the order that lies within the complexity of daily life, with an overlay of infographics. Bonfire Labs was engaged to create two videos: one for the general public, and another for Informatica employees. Playing with the iconic Bauhaus shapes, Bonfire Labs created graphical language that grew from Novio’s initial design direction. The evolution of the design was a collaboration between three Bonfire Creative Leads, each of whom contributed to the final brand language. Informatica was so happy with the design, they asked Bonfire Labs to design business cards, trade show animations, and an online style guide for international content to the project. The consumer facing video was released at Informatica World 2013 in Las Vegas on June 4, 2013.
Product Launch
Anki
We are proud to have played a huge part in #Anki 's launch at Apple's #WWDC , on Monday, June 10, 2013, when they took the stage with Tim Cook. "Working behind the scenes with (the agency) West and Anki on their product simulation was exciting, and it was rewarding to see the final release of this ground-breaking new game offering, and the technology it represents," cites Carey Crosby, Executive Producer, Bonfire Labs. To learn more about Anki, and to see the demo video in action, go to iTunes
New Client
LinkedIn
Bonfire Labs has been hired by LinkedIn as one of its preferred online video suppliers for ongoing project-based work. "We're extremely honored to be working with the world's largest professional network, with more than 225 million members in over 200 countries and territories around the globe," says Carey Crosby, Bonfire Labs' Executive Producer. "Our client roster continues to grow among these exceptional global brands who recognize the quality and creativity Bonfire Labs brings to each and every project."
Events
Video Summit
Bonfire Labs has been honored with the coveted opening spot for a globally recognized Video Marketing Summit, producing the opening video for the event. “We fully expect to ignite, energize and ceremoniously launch this fantastic summit with the same vigor and enthusiasm that this sector of the industry is currently experiencing...” says Jens Schlueter, Bonfire Labs' Director of Sales & Marketing. "…it’s a great opportunity for us to have some fun with just the right content to get this elite group of marketers, brands and industry leaders jazzed for the event that will ensue." The summit takes place in San Francisco, CA on July 25-26, 2013.
New Hire
Jens Schlueter – Director of Sales & Marketing
Jens is a media industry veteran, whose early years at Hearst in NYC helped to develop his experience on both a strategic level, and a more granular, technical level. His work in digital media leans back to the start of the Digital Revolution at Wired Ventures, and more recently, developing direct client relationships for global insights firms SSI, Greenfield Online and Toluna. He combines his consumer knowledge and insights with enthusiasm and determination to make a powerhouse Marketing professional. Jens possesses creative thinking, a strong analytic ability, and a penchant for understanding and applying advances in technology for our clients. He has more than 20 years of experience leading marketing and consumer insights efforts, and is perfectly comfortable working with cross-functional teams across multiple platforms.
New Hire
Stephanie Hornish - Producer
Stephanie has an extensive history in film, television, animation and visual effects production in the San Francisco Bay Area and Los Angeles. She began her career at the storied (Colossal) Pictures as an Art Dept. assistant, wrapping giant chicken wire clouds in cotton batting, and found that inspiring enough to stay put. Her years at (Colossal) schooled her in live action production, and cel, stop motion and CG animation. In 1999 Stephanie moved to Lucasfilm’s Industrial Light & Magic, where for the next 12 years she produced the visual effects for many notable blockbuster films, including Harry Potter, the Chronicles of Narnia, and Indiana Jones. After a brief sojourn to learn country fiddling, Stephanie is back in the production world, bringing her experience and skills to bear on a broader media landscape, producing projects for all screens.
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