Bonfire Labs Provides Creative Content For Dreamforce 2014
Company Creates More than 60 Unique Digital Pieces To
Promote and Dramatize the Annual Salesforce Event
San Francisco, CA, October 17, 2014 --- Creative content agency Bonfire Labs was tapped by Salesforce to provide the annual Dreamforce conference with unique and compelling content to dramatize the event. The creative work done by Bonfire Labs will be seen by more than 135,000 people from 91 countries who registered to attend Dreamforce 2014, the world’s largest software conference.
The scope of work completed by Bonfire Labs for this year’s conference doubled from last year, and includes customer documentaries, keynote introduction videos, product demonstration videos, product overview films, animated billboards, and motion graphics animations for the primary keynote by Marc Benioff. A unique aspect of the work that Bonfire Labs completed for Dreamforce this year was the design of compelling work that will be played across many different screens and aspect ratios. Videos and animations were developed for the conference that will show on screens that are 5x the length of regular screens, as well as giant iPhones and many types of wearable devices.
“As we continue our long relationship with Salesforce, our understanding of the tremendous benefits that the company offers its customers continues to grow,” said Phil Spitler, Bonfire Labs’ Creative Technologist, “One of our core competencies at Bonfire Labs involves communicating technology benefits in a clear and compelling way. Our work for Dreamforce 2014 clearly demonstrates our passion for this kind of customer education.”
ABOUT BONFIRE LABS
Bonfire Labs is a San Francisco-based creative content agency focused on ideation, motion design, user experience and live-action production. The company boasts a unique capability, combining leadership in concept as well as project execution, with a solid foundation in technology. This results in exceptional content creation from beginning to end. Bonfire’s services include ideation, brand development, live-action production, editorial, finishing, motion design, post-production, web design and digital signage. Recent clients include Google, Apple, Ricoh, Salesforce, LinkedIn, Motorola and New Relic.
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