GoodData asked Bonfire Labs to help with their complete brand relaunch in September of 2013. Bonfire's assignment was to provide assets for GoodData's new site with the goal of changing conventional thinking about cloud based business intelligence services. In all, Bonfire Labs created: a portrait library of employees and customers shot by acclaimed photographer, Jason Madara; wrote, designed, and animated three product overview videos; and wrote and produced the first in a series of live action Customer Testimonial videos. The exceptional new asset library and complementary design language were created by Bonfire utilizing the excellent brand direction set by GoodData CD, Erin Pinkley. All assets were used as a part of the site launch, quickly followed by a wonderful note from GoodData's CMO stating, "Thanks Bonfire Team! Look at the great (press) coverage we got...because of you!"
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