Brand Motion, Google’s internal creative team, approached Bonfire Labs to concept, design and animate a series of 10 web tutorials highlighting the features of Google's popular Chromebook laptop. To begin each tutorial, Bonfire created a photo real 3D model of the Chromebook. The demos push into the Chromebook screen to tell simple stories from the user's perspective using animated UI. The tutorials finish with a pull-out to reveal that the Chromebook has been joined by a charming 3D photo real prop with a fun connection to each story. After completing the English versions, Bonfire Labs was asked to localize the tutorials into seven languages.
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