Liquid Agency came to Bonfire Labs to design and animate a series of 7 product videos for Motorola's latest phone, the Moto X. The demos needed to be done on a breakneck schedule to make sure they were ready for the Moto X launch on September 6, 2013. Using existing brand guidelines, Bonfire was asked to come up with web videos that would stand apart from the Motorola work being done for other venues. The demos were designed and animated using photo real 3D models of the phone, mixed with beautiful motion design. Bonfire's modern graphic language incorporated the playful use of typography to punctuate key messages. Motorola is extremely happy with the resulting videos, and Liquid has indicated more are on the horizon.
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