Ancestry.com
Hand in Hand

Ancestry.com came to Bonfire Labs for help with a Labor Day promotion. Bonfire jumped aboard to direct and produce a conceptual spot that captures the feel of the 1890s and features jobs our ancestors held during that era. To keep the feeling authentic, we cast professional bakers, builders, teachers and farriers. Our client liked our labor of love so much, they added a Times Square media buy to their schedule.