Customer Story – Western Union
Salesforce worked with Bonfire Labs to develop this customer story for their client, Western Union.
Highlighting the global nature of Western Union’s business only begins to tell the story. Honing in on the emotional nature of their business, the trust they strive to maintain with their customers, the story shows the importance and integral role Salesforce plays in Western Union’s customer-centric business. They have been connecting people through technology for more than 160 years.
Bonfire Labs sifted through multiple interviews and 10+ hours of B-roll footage to make this 3+ minute short film. It premiered during Dreamforce 2015.
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