Lytro
Introducing Immerge

Lytro needed a video package to announce their new end-to-end solution for lifelike presence in VR. A combination of live action and motion graphics was used to explain the benefits of Lytro Immerge and the pain points of current solutions. Bonfire Labs was tasked with the concept, design and production of the video, which launched in early November 2015.

A wide variety of tools was used to create the graphics for this piece including:

  • Adobe After Effects
  • Cinema 4D
  • Boujou
  • Microsoft Kinect
  • Processing
  • Ricoh Theta
  • KeyShot Pro
  • Avid

Custom tools were written in-house to capture the pointcloud data from a Microsoft Kinect and prepare it for use in Cinema 4D. This data was then rendered and reprojected to visually demonstrate how Lytro Immerge uses lightfield technology to reconstruct a scene.