Electronic Arts
The Sims 4

In November of 2012 EA approached Bonfire Labs to work on a long-form video to introduce Sims 4.

To bring the Sims characters out of their electronic world, we created a piece of animation showing them reacting to a live human hand. In addition, we created 3D interstitials, built stunning motion graphics, and were tasked to handle the all-important 3D Sims logo animation.