229 items found
- Twitter #Politics | Bonfire Labs
TWITTER #POLITICS #VOTE This abashedly partisan bit of fake news was one of a series of videos focused on a key verticals (politics, sports, music, etc) to demonstrate that no matter what your interest, Twitter is where you find what's happening. If you have any doubts, just @ our former President.
- Facebook Timeline Launch | Bonfire Labs
FACEBOOK TIMELINE LAUNCH #TBT When Facebook launched it’s new profile feature “Timeline,” there was some initial push-back from users who felt that adopting Timeline might somehow invade their privacy and complicate their user experience. Instead, the video created by Bonfire Labs showed how the new product could enhance and enrich their experience, highlighting a life in motion. Facebook employee, Andy Sparks, provided his photos and video, and the Bonfire team worked to weave the materials together with an animated UI to tell a very uplifting story.
- Alector | Bonfire Labs
ALECTOR IPO ROADSHOW FIRST IN CLASS, INNOVATIVE SCIENCE It’s wild that this feels like a political statement, but we trust science, and love working with scientists. Especially when they are working to cure brain disease.
- Google Carrefour | Bonfire Labs
GOOGLE CARREFOUR THE UNIVERSAL LANGUAGE OF DATA When Google approached us to make a film showcasing their work with French retailer Carrefour, we could only say, “Oui!” (Because our French is very limited.) This project was special, not only because of the great story it told, but because it marked our early-pandemic transition to working from home. iMacs were lugged. Hard drives were stacked. Giant anamorphic 4K video files were flying everywhere. Ah, magnifique!
- Fitbit Versa 2 | Bonfire Labs
FITBIT VERSA 2 THIS IS LIFE, ELEVATED The launch film for what would become Fitbit’s flagship product. A massive success (with a much slimmer profile).
- Atlassian Creating What's Next | Bonfire Labs
ATLASSIAN CREATING WHAT'S NEXT ANYTHING IS POSSIBLE TOGETHER Atlassian makes software that helps unleash the potential in teams. As part of their IPO event, Atlasssian needed a film to showcase the power of collaboration and teamwork. We worked closely with Atlassian’s creative brand leadership to develop the concept, story, production, and final finishing for this film, celebrating their new chapter and emphasizing the power of teamwork.
- Ancestry Yearbooks | Bonfire Labs
ANCESTRY YEARBOOKS IT'S PICTURE DAY! We’re not saying your grandpa lied to you when he said he was voted “Most likely to drive a Ferrari” in high school... but now you can find out for sure. Ancestry’s got the proof, to the tune of over 300,000 yearbooks from all 50 states, going back over a century. Bonfire Labs brought this wildly addictive offering to life across TV, web, and social. Then we were voted most likely to get repeat business, look it up.
- Adobe "Design is Power" | Bonfire Labs
ADOBE DESIGN IS POWER BRINGING DESIGN THINKING TO THE BOARDROOM Kaleidoscopic animation looks even cooler than it sounds. And since Design Thinking allows you to view a problem from different perspectives, it was the perfect approach for us to level-up new and existing footage into an inspirational package that inspired business leaders to bring Design Thinking into the C-Suite.
- Apollo Music Business Today | Bonfire Labs
APOLLO MUSIC BUSINESS TODAY YOUR FIRST STEP INTO THE MUSIC INDUSTRY After watching an internal cut of this video, our founder quit her job to take the Apollo music business course and go become a mogul in LA. That’s why you will no longer find Mrs. Alexandra Bonfire in our offices. Thanks a lot, Randy Jackson.
- Fitbit Versa | Bonfire Labs
FITBIT VERSA LIVE YOUR BEST LIFE On the heels of delivering several videos to launch Ionic, we teamed up again to help shape the message and look of Fitbit’s unveiling of Versa at CES. This was followed by several global broadcast commercials, as well as digital marketing videos. From concept design to scripting, live-action shoots to 3D rendering and post-production, it’s been a blast to collaborate with Fitbit’s amazing team.
- Clover Health IPO Roadshow | Bonfire Labs
CLOVER HEALTH IPO ROADSHOW REIMAGINING THE IPO VIDEO Clover Health has been thinking about Medicare insurance differently from day 1, so they turned to us to help them break the mold of traditional IPO films. Investors were going to come with a wide range of existing knowledge about Medicare Advantage, so rather than pack everything into a single film, we chunked the content into multiple shorter films with helpful graphics and a branded palette, so viewers could choose-their-own adventure.
- GoPro Ecosystem | Bonfire Labs
GOPRO ECOSYSTEM GETTING THE FULL EXPERIENCE GoPro does more than hardware. They have software, editing, apps -- a whole extended universe, if you will. So to hammer that point home, we took a page from the Marvel Cinematic Universe and shot 20 feature-length films featuring Robert Downey Jr., ScarJo, and ...sorry, I'm being told that's wrong... in fact we produced this ONE film featuring the whole GoPro ecosystem starring athletes that are a little more down to earth. Not all heroes wear capes. But most wear a GoPro.
- Sony Jane | Bonfire Labs
SONY JANE SEE JANE GO One of the best things about having friends at Sony is you can lead a case study by saying, “Our friends at Sony asked us for an internal brand spot.” We used a combination of traditional watercolor on paper and stop motion to illustrate the power of a unified UX. The result: we still have friends at Sony. One is named Jane.
- 2022 Reel | Bonfire Labs
BONFIRE LABS 2022 REEL WE'RE GROWING. WE'RE ADAPTING. IT'S ALL VERY EXCITING. Another year of change and growth for our team, our clients, and the world. We partnered with incredible brands across the globe on hundreds of projects (but, who’s counting?) Live action, animation, branding, documentaries, social content, crypto and NFTs. We can’t wait to see what’ll be new in 2022.
- Facebook Point Cloud | Bonfire Labs
FACEBOOK POINT CLOUD YOU HAVE MEMORIES TO LOOK BACK ON TODAY Facebook came to Bonfire Labs to help visually represent a concept for a new bleeding edge technology that incorporates a user’s photos into real world 3D environments. The animation was done using a combination of Unity, Cinema 4D, and Adobe After Effects, and helped to tell the story of this new tech in a visually arresting Point Cloud style, debuting at Facebook's annual conference, F8.
- HPE Discover Opener | Bonfire Labs
HPE WE ARE HPE LIVING ON THE EDGE We worked with our partners at HPE to create an impactful brand film to premiere at the 2023 Discover event, demonstrating the ways their technology opens up a world of opportunity for customers — from the Edge to the Cloud.
- PIE | CUSTOMER FILMS
PIE CUSTOMER FILMS LOOKING OUT FOR THE LITTLE GUY Pie offers workers’ comp insurance that actually works for small businesses. So that’s who we talked to: real business owners with big dreams, slim margins, and lots of heart. The result was a series of charming videos that turned a category most people don’t think about into something you can really care about.
- Varian Medical Systems Halcyon | Bonfire Labs
VARIAN MEDICAL SYSTEMS HALCYON PRECISION EVERYWHERE When Varian Medical Systems first told us about their newest, most precise radiation surgery system, we knew what to do. Steal the technology and beat them to market with it. Buy an island. Change our names. New fingerprints. The perfect crime! No sweat. But our dashing New Business Director said companies doing heroic work don’t deserve all that. So we did the other thing we know how to do: produced a memorable launch film for Halcyon that’s as inspirational as it is informational.
- Quip Rechargeable Toothbrush | Bonfire Labs
QUIP RECHARGEABLE TOOTHBRUSH SAY CHEESE When we met our friends from quip, we were drawn in by their white teeth, fresh breath, and need for a ton of photo-real 3D animated products. This introductory film launched a new product and set the animation style for a holiday campaign featuring the entire quip product lineup and 80+ videos. Anything to avoid going to the dentist.
- Bonfire Labs | Contact
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