AppDynamics had a burning desire to own something that weighs nothing, cannot be touched, and doesn’t exist in a physical dimension.
All they wanted was to be permanently associated with a couple of words: “Application Intelligence,” to be exact. They wanted to define it, explain it, and bring it to the vast world of buggy business applications. We took this desire and carefully crafted it into a video, microsite, and outdoor campaign.
To visit the web site we developed for Application Intelligence, please click here.