When our friends at eCommerce provider BigCommerce were going public, they turned to us to make a standout IPO video. We planned, prepped, and filmed around their office in Austin — and then Covid hit. The next few months meant rethinking our post-production and collaboration processes and the ways we tell a cohesive story. A story that had investors putting BigC into their shopping carts, as the stock price almost doubled in the firstthree weeks after it opened.