Cinema Camera Launch
Lytro Cinema is defying the traditional physics of on-set capture by virtualizing creative camera decisions. Infinite creative choices can be generated in post-production including unprecedented control over focus, perspective, aperture and shutter angle – recreating impossible shots.
Bonfire Labs was honored to work on this amazing project as part of our ongoing partnership with Lytro. From concept to finish, it had many facets to its development, including shooting and manipulating footage from the Lytro Cinema camera, intensive 3D motion graphics and interview from key industry leaders.