As both brick-and-mortar retail and the traditional TV advertising business are being rapidly disrupted, the athletic apparel and footwear leader Adidas is working with Salesforce to transform its digital business. In a world where disruption is an increasingly common theme, we’re always looking for new ways to tell that story.

So Bonfire Labs collaborated with the Salesforce team by contributing post-production, including all editorial, as well as both 2D graphics and 3D character animation. At Dreamforce 2017, Salesforce CEO Marc Benioff introduced this video during his keynote to demonstrate the transformative effect Salesforce is having on its customers– and Adidas in particular.