Developing miracle medicines is not a story of eureka moments and giant leaps of imagination. In reality, it’s a slow, disciplined slog to the finish. Progress is glacial and the winners are the ones who can stick with it. Genentech wanted to celebrate the day-in, day-out work of their scientists and remind us that their small, steady steps ultimately save and transform lives.
We pictured their employees as tiny figures standing firm against an enormous foe. They’re not superheroes, they’re miniature characters working in their labs, having meetings, conversing with colleagues, making PowerPoint presentations, and curing cancer. Grab a tissue, this story inspires, and may generate some tears.