FitBit
FitBit Ionic

Faced with a growing need to launch products in new categories, Fitbit wanted to create an impact with its newest flagship product, the Fitbit Ionic smartwatch. The San Francisco-based market leader needed only look down the street to find Bonfire Labs and its team of creative, visual-problem solvers to help communicate the product’s features and consumer value proposition with a series of short films. We helped them deliver both information and excitement with a successful launch for Fitbit Ionic, with nearly a half-million views on YouTube.