Versa Lite Edition

Here at Bonfire, we relish the opportunity to help our clients evolve their look and approach to their products. Fitbit’s Versa Lite smartwatch gave us just that chance to execute on a new style for the more approachable and affordable edition of their newest product. We embraced their bold colors and vivid live-action footage with fast-paced motion graphics and 3D animation to complement the tone and attitude of the Versa Lite’s campaign.