Fitbit
Versa TV

Bonfire Labs was excited to be a part of the Fitbit Versa’s launch from its unveiling at CES all the way to launch videos and even international broadcast spots. This particular fifteen-second ad was chosen from a long list of deliverables to be broadcast across the US in the weeks following the Versa becoming available. While we work with Fitbit on live-action shoots, editorial, ideation, and copywriting our CG work is featured in this dynamically animated spot.