New Relic

For the second year in a row, New Relic has come to Bonfire Labs to create show openers for FutureStack, their annual user conference.  This conference brings together developers, tinkerers, futurists, and creatives to hack, debate, and build the software of tomorrow.  The Day One opener was a true collaboration between New Relic and Bonfire, with the script coming from New Relic CMO, Patrick Moran, and the visual direction coming from Bonfire Lead Creative, Ian Ashenbremer.  The result is a bizarre, sublime rallying cry for data nerds everywhere.