Google Home is already a big hit in the consumer marketplace, but when Google planned to launch two new models to kick off the all-important holiday buying season, they turned to Bonfire Labs. What we ended up creating for them was a new type of educational content that does double lifting:  for pre-purchase, it’s all about awareness and product marketing for purchasing decision making. For post-purchase, it’s product education. The result is that shoppers can see the initial value of the products; for buyers, they can unlock additional value by understanding and fully using all of the product features.