Google
Pixel 2

The competition is tough for consumer attention in the high-end and saturated smartphone market, so when Google was planning to launch the Pixel 2 and Pixel 2XL, they knew education was going to be a key component of the launch strategy. Bonfire Labs collaborated with the Pixel 2 team and came up with a content marketing playbook that does double duty: videos that helps those who’ve already bought Pixel 2 get them most out of their smartphone investment but also explains product features and benefits for those considering purchase. The result is a content resource that is valuable to both owners and shoppers.