Bonfire Labs loved working with the agency, Novio, on their re-branding initiative for Informatica. At the heart of this rebranding effort was a “decoding” of the order that lies within the complexity of daily life, with an overlay of infographics. Bonfire Labs was engaged to create two videos: one for the general public, and another for Informatica employees.
Playing with the iconic Bauhaus shapes, Bonfire Labs created graphical language that grew from Novio’s initial design direction. The evolution of the design was a collaboration between three Bonfire Creative Leads, each of whom contributed to the final brand language.
Informatica was so happy with the design, they asked Bonfire Labs to design business cards, trade show animations, and an online style guide for international content. The consumer facing video was released at Informatica World 2013 in Las Vegas on June 4, 2013.