Levi’s 501 CT

Levi’s asked Bonfire Labs to help with the development of a “How-to” style video, featuring Levi’s® Style Director, Kaede Matsumoto for a new denim product, the 501® CT (Customized & Tapered) – available for men and women.

The Bonfire team worked with Matt to create this flagship video highlighting the customizability of the jean, inspired by three classic customer looks – down-sized, true-to-size and up-sized.