This year marks LinkedIn’s 3rd year of “Bring in Your Parents Day,” and they came to Bonfire Labs to kick the promotion of this annual event into high gear.

The project focused on the fact that most parents (a whopping one third of them) don’t know what their children do for a living. Bonfire Labs worked with LinkedIn to help shine a new light on this global annual event with a promotional video that: highlights the global brands involved in the campaign; showcases use-case footage from previous events; and shares some exciting press coverage from previous events. It wraps with a Call-to-Action for new registrations, and a reminder to mark your calendars for the big date –┬áNovember 5th 2015.