New Product Launch

Following several success engagements, Bonfire Labs was clearly in the GoPro lens to help launch their all-new 2016 product line.

GoPro is now waterproof, voice controlled, stabilized and airborne. They wanted creative and production that could match their lofty profile.

Bonfire delivered with four riveting launch videos starring a cast of GoPro team members and famous athletes, with filming in locations from Washington to Chile. Bonfire also created 3D renderings of all new products before calling it a wrap.