With the recent launch of Philanthropy Cloud, Salesforce.org now connects corporations and employees to the causes they care about.
Although Philanthropy Cloud leverages the technology behind Salesforce’s Customer Success platform, the products, structure, and brand of Salesforce.org is separate and relatively new.
With this launch film, Bonfire Labs was asked to introduce a bit of the offbeat positivity behind the brand. We built the story around a grassroots campaign started within a company, using a bit of magical realism to highlight the power and real impact of the platform.
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