Pier 15 Launch

Bonfire Labs is proud to have produced the broadcast spot, which was part of Landor’s branding campaign to build awareness for the new Exploratorium location on Pier 15 in San Francisco, CA. Bonfire Labs’ Executive Creative Director, Jonathan Keeton, directed the crafty spot with invaluable assistance from Lead Creative, Phil Spitler. He also called on the talented Catherine Margerin, for a whimsical, hand-drawn animation, and Carl Willat, for the traditional stop motion opening. The spot was a labor of love, with every artist at Bonfire Labs contributing on the end result.