Logitech was launching its new video conferencing system and called on Bonfire Labs to help bring the launch film to life.

Tap instantly connects you to anyone around the world with a simple touch of a button. The concept came from Logitech’s creative department who stayed away from boring and overused feature-focused marketing, and leaned hard into the product name….Dust off your dancing shoes, you and your IT department will never be the same after Tap.

Bonfire Labs handled all the pre- and post-production (casting, shooting, editing and motion graphics), then delivered 50+ versions across all formats and lengths.

Learn more about Logitech Tap