Teen Safety Video
LinkedIn’s product marketing team, primed to grow the leaders of tomorrow, was ready to launch a teen initiative that provided key insights for minors in how to best manage their LinkedIn accounts and budding professional identities. The video is meant to support and empower these teens with the ability to control and enhance their experience on the site, while helping them understand LinkedIn’s distinct differences from other social networks.
The video is a journey of thoughts and decisions made along the way, globally relatable to the teen audience. It simplifies their journey by employing a unique illustrative animation experience. Localized across 20 countries, the “Notebook” concept represents something special, serious, and personal to each person’s path in life.