Bonfire Labs
The Unexpected Result

We gave ourselves the color red. The color of extremes, of passion, love, seduction, sex, danger, heroism, adventure, luck, marriage, happiness, and in some cultures, the sun and life itself. We didn’t give ourselves any money, or enough time. We worked solely on instinct, exited several comfort zones and dared ourselves to fail. This film was the outcome. Things were broken, burned, and irreparably damaged. We learned, (re)discovered, and invented out of necessity. We are indeed the sum of this work we create. Wearing the burns and scars of its making as badges of pride. As always we are…Never Afraid to Experiment. What can Bonfire Labs reveal about your brand?