THX Exploration

George Lucas had the initial idea for pure, truthful visual art and sound. THX came to Bonfire Labs for a rebranding exploration that would reflect that vision in films and website redesign. Our team worked for months on a long and a short brand film, while refining and reimagining web content and updating site technology. Redesigned and rebuilt from the ground up, the new design was more spacious, open and wide with imagination—true to the brand’s identity.