Timeline Launch

When Facebook launched it’s new profile feature “Timeline,” ¬†there was some initial push-back from users who felt that adopting Timeline might somehow invade their privacy and complicate their user experience. ¬†Instead, the video created by Bonfire Labs showed how the new product could enhance and enrich their experience, highlighting a life in motion. Facebook employee, Andy Sparks, provided his photos and video, and the Bonfire team worked to weave the materials together with an animated UI to tell a very uplifting story.