When Logitech was looking to launch its new BLAST and MEGABLAST speakers for its Ultimate Ears brand, they came to Bonfire Labs to deliver an engaging video to emphasize Ultimate Ear’s dynamic voice control abilities.
Shot on location in NYC, edited in San Francisco and topped-off with unique VFX animation, Bonfire Labs brought to life the power of voice in Logitech’s Ultimate Ears products. The result? A mind-blowing experience melding gritty hip-hop streetscapes with actors whose facial features mimic the physics of speakers. The video transcended the digital marketing landscape and also blasted its way into retail and outdoor engagements.