Versa 2

The follow up to Versa was a huge step forward in wearable technology with the inclusion of Google Assistant and Amazon Alexa. We conveyed the elegance and versatility of this new member of the Fitbit family through lighter than air animation and renderings true to the flawless form of the product. At over 1.7 million views and counting, this video remains one of Fitbit’s most popular launch videos.