Fitbit is no stranger to the wearable market. They recently launched their newest smartwatch, Fitbit Versa, designed to provide active users with a true fitness companion. On the heels of Bonfire Labs delivering several videos to launch Fitbit Ionic, we teamed up again to help shape the message and look of Fitbit’s unveiling of Versa at CES 2018. This was followed by several US and international broadcast commercials as well as digital marketing videos. From concept design to scripting, live-action shoots to 3D rendering and post-production, it’s been an honor to collaborate with Fitbit’s amazing team.