What is AppDynamics?

Heading into their IPO, AppDynamics needed a powerful story for the investment community. Bonfire Labs worked closely with the client’s executive team and bank partners to develop a financial and cultural overview that worked across both a lengthy investor pitch deck and a 30-minute video. The highly entertaining and watchable IPO hit the road, and shortly thereafter Cisco bought AppDynamics in a stunning $3.9 billion deal that eclipsed their IPO target.