The last thing a fast-growing NFT marketplace needs in the hyperfast-growing world of crypto is another fungible brand. We worked with the Rarible team in focused sprints to garner input and investment from the leadership team to rapidly develop a Brand Prototype as well as the groundwork for a brand and channel strategy. This allowed us to iterate immediately into some content prototypes that showed how the brand walks, talks, and looks to the public. And what better way to test those prototypes than in real NFT drop campaigns, event content, and social/digital advertising. Of course all of this work is available as NFTs. You can bid on them on Rarible.
Working collaboratively with internal stakeholders, we were able to set foundations in strategy, messaging and design, all in a short few weeks.
This branding work led to us putting it to the test through multiple NFT drops, working to launch drops from French Montana and "Women Rise," a collection of female artists, debuting at Art Basel in Miami.
In between drops, Rarible has a lot of other information to communication, whether be the platform, unveiling features or industry news. Again using the work from our branding exercises, we created a series of templates across social, email and presentation design for ongoing applications.